WE ARE 404Apparel
At 404 Apparel, we are driven by a passion for sports and a dedication to excellence. We believe every athlete has the potential to achieve greatness, and our mission is to empower them on their journey. Through our custom sportswear and athletic gear, we strive to elevate performance, enhance team spirit, and instill a sense of pride.
We embrace innovation, quality, and exceptional customer service as the pillars of our brand. 404 Apparel is not just a name; it represents a mindset of pushing boundaries, defying limitations, and unlocking the full potential within. Join us and become part of the 404 family, where we inspire athletes to reach new heights.
Who We Are
404Apparel was born from the game we love.
Two lifelong friends — basketball fanatics, coaches, and dreamers — saw the struggle that teams went through just to get their gear. Endless calls, messy orders, delayed deliveries. We knew the game deserved better.
So we built 404Apparel — not just another sportswear brand, but a movement to make teamwear simple, fast, and powerful.
Every stitch, every fabric, every design we create carries the spirit of teamwork, pride, and purpose.
We understand the heart of the coach who gives everything for their team, the players who grind every day, and the community that rallies behind them. That’s why we handle the hard stuff — the logistics, the production, the details — so teams can focus on what really matters: the game.
We’re more than uniforms.
We’re part of the journey — from practice to championship — helping teams look good, feel confident, and play like they belong.
This is 404Apparel.
Built by ballers. Designed for teams. Inspired by the game.